Market & Channel Strategy

Client: Large Cybersecurity Company


Our client was growing market share linearly but believed that they had untapped opportunities to accelerate their market growth.

What we did

Using the client's past sales history and comparable historical financial data we developed a risk adjusted financial model that led them down a path that relied more heavily on channel partners. Key to this relationship was revising the financial incentives with partners and creating a compelling case to support this switch.

• Financial modeling
• Channel Partner Strategy


Our newly proposed and implemented structure provided greater alignment between the company and its partners that delivered significant gains in top line and bottom line performance.