Consumer Behavioral Segmentation & Website
Client: Fortune 100 PC Company
Our client had stalled out in advancing their market share. They needed to identify a sweet spot in the market that they could target that would help them advance their position more effectively.
What we did
We conducted research that uncovered a key untapped segment and the key influencers that would drive consideration for their high end products. By developing an understanding of their behavior and needs, programs and a website were developed that would move them through an experience that quickly hit on the values that were important to the segment and move them efficiently through a frictionless process of purchasing the product.
• Customer research
• Behavioral segmentation
• UX design
• UI flow improvements
By targeting this audience segment more effectively, the company was able to leap ahead of its key competitors in the market.